Campaigns
A campaign, product by product
All figures on the screens are demo data.
The problem
Brands and sellers wanted to promote their products on eva.ua themselves: launch placements, follow the results, manage the budget. For EVA it is a new source of revenue.
Two sides use it: the advertiser, and EVA’s team, which creates and moderates the accounts.
What changed
An auction, explained in plain steps
A campaign is made in four steps: General, Products, Bid, Launch. The name comes with a hint on how to make it clear; products come from EVA’s catalogue with search and brand and category filters, the chosen ones listed on the right; then the bid and budget, and a summary when it is live.
Bids, budgets and moderation statuses are reduced to steps and hints in the language of the business.
1. General 
2. Products 
3. Launched: the summary A table built for dozens of campaigns
Impressions, clicks, CTR, spend and transactions for the period, compared with the previous one; tabs by status (active, paused, rejected, in moderation); sorting, filters and colour statuses; export to .xlsx.
The campaigns table: totals for the period, tabs by status, export The next action, where the number is
A campaign’s page charts its measures and lists every product with its stock, impressions, clicks, CTR and spend, with Pause, Bid and Budget at hand. When a bid is below the competition’s, it says so: the product will show less often.
A campaign: its charts, and every product with Pause, Bid and Budget Money, month by month
Spend by month, with and without VAT.
Spend by month, with and without VAT
The admin side
On the phone
