I built eva.ua’s design from zero. In 2019 the store had no design files; since then I have built its design system, its design team and its path to purchase, from the listing to the checkout.
Best employee of the year 2021, EVA e-commerce department for significantly improving the website’s usability.
New checkout for desktop and mobile
Before the update
+3%conversion after the update
since 2019Today eva.ua is the online store of a 1,173-store chain, with more than 600 marketplace sellers.
Stores at the end of March 2026: Forbes Ukraine, 7 April 2026. Sellers: Interfax-Ukraine, 24 June 2026.
One minute on eva.ua as it runs today, from the home page to the cart.
The catalogue, search and filters, the product page and the cart, on desktop and on the phone. The listing and the home page are cases above.
eva.ua on desktop and mobile, as it runs today.
Music: Wataboi, “FIYAH” (Pixabay).
Make the rules readable. eva.ua runs 33 promo mechanics. The new cart makes them clear before the checkout, so the checkout carries less.
Prove it in production. Changes go out as A/B tests where we can. The add‑to‑cart button moved to the side of the card after a test showed +4.1% conversion, and the new account brought +38% revenue per session in its A/B test.
Fix it once, in the system. I built EVA Library and connected it to the components our developers use. A change in Figma now reaches production in minutes instead of days.
I prototype in motion and 3D, in After Effects and Blender, and I know enough front end to talk to developers in their terms.
As a freelancer I worked with product teams in crypto: a wallet and an exchange.
Freelance, with the product teams.
Outside EVA, I design, code and print my own things.
It builds words around your interests; you stake USDC or SOL on your own progress. On testnet.
App · testnet
A printed iOS-style switch: magnets set in mid-print make it click like the real one.
3D print
Modelled, printed and wired: the light comes up through the cloud, and its eyes blink in the porthole.
3D print · electronics
One click turns any shape into liquid metal, chrome or a thermal gradient. More than 2,100 designers use it.
I lead design for eva.ua’s path to purchase: the listing, the cart, the checkout, the customer account and the promotions around them.
When I joined in 2019, the store had no design files. I built its design system from scratch, set up how design work is done and hired the design team. Since then eva.ua has moved to a new back end and grown a marketplace with hundreds of sellers.
My job is to turn the business’s rules into choices a customer understands at a glance. I set priorities with product and analytics, review every flow before it ships and check what developers build against the design.
I work with EVA’s product, analytics, development and marketing teams, and with partner banks on joint promotions. As a freelancer I have worked with product teams in crypto, on a wallet and an exchange.
Next, I want to lead design for a product with complex flows and a team to grow, where every change is measured.
